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2013 | Definition of Design Thinking

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tim-barber-burning-bridges-photography-0

 

This is my own definition of Design Thinking:

 

Design Thinking is a creative process of thinking backwards from people, that leads to design a service, a product or else, based on the conclusions of the knowledge gathered in the process.

 

 

Design Thinking starts and ends with people, their needs and problems.

 

 

 

 

Thinking backwards from people leads to major rethinking of processes along the way. Design Thinking is a kind of problem detector and problem solving process. 

 

Thinking backwards from people requires a through an exhaustive application of logic to all available threats and creativity in the finding of new possibilities. It also requires a systems thinking and vision that ultimately provides ways to anticipate possible futures.

 

Thinking backwards from people it’s a mindset that naturally evolves to innovation: It is in fact choosing to move forward. Thinking like a designer is a point of no return:  Everything a design thinker sees around comes up with this question: How could I improve it?What if..?.

I wouldn’t call it an obsession, I believe is a extreme passion for ideas that it’s got something to do with challenging your own capacities.


Capacities such as:



Thinking-in-action

Systems thinking

Decision making

Rational analysis

Empathy-able to connect

Emotional intelligence

Creativity applied to any context

Conceptualize emotions

Awareness of the world

Passion for details

Caring for people

Fond of chaos

Market & Business & Management

Teamwork

Long-term vision




Ultimate question designers must ask to themselves:

 

What is the difference between designing a brochure and designing a DNA?And between designing an App and designing a communication plan?Designing a website and designing a business strategy?


What is the difference between designing a brand and designing a life?



Not much…it all starts and ends with people.

 

 



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